How to Create Your Elevator Speech

In the last post, we discussed networking, and in particular, how to create a networking plan. We explained why it is important to have a networking plan and the steps to create one. In this post, we will discuss another important topic related to networking and which is your elevator speech.

An elevator speech is a sound bite that introduces you in a succinct and memorable way (usually 30 seconds). It is meant to highlight your uniqueness and the benefit of getting to know you. The key is, it needs to be delivered effortlessly. An elevator speech is as essential as a business card. At any given time, you need to be able to say who you are, what you do, what you are interested in doing, and how you can help your listener. It usually comes in very handy when you attend an event, a conference, or some other type of networking opportunity.

Are you ready to start crafting your elevator speech? Here is what you need to know. Before writing any part of your elevator speech you need to know your audience and know yourself. You will be more likely to succeed if your elevator speech is clearly targeted at the individual with whom you are speaking.

Elevator speeches have certain essential features that you need to keep in mind. First of all, they are conversations, not infomercials, so don’t attempt to sound like one. Also, they are clear and concise, so you should try not to be too detailed. And most importantly, you need to practice, practice, and practice. If you practice, you are less likely to stumble and can focus on ending strong. At the end of your speech, or pitch, you need to insert your request. Do you want their business card, a job or to ask for a referral? Whatever it is, you need to make it sound memorable.

Want more networking information? Follow the next post as we will discuss: "How to Master an Informational Interview."